CBG’s Coach Mentorship Program: Designed for Coaches and Gym Owners Want to Turn Nutrition into a Real Business
Many gym owners and coaches offer nutrition coaching, but they often offer it as an afterthought, or a side hustle.
As a result, their nutrition coaching program never really takes off and they go back to focusing purely on the physical fitness side of things.
Ultimately, though, if you’re a coach or gym owner and you’re not offering nutrition coaching to go along with the training, you’re leaving money on the table.
Case in point: The 2023 State of the Industry Report, put out by Two-Brain Business, that included more than 13,000 gyms found that gyms who offer nutrition coaching can double their average client value. (The median price for group classes was $165 a month, and the median price for a hybrid membership with fitness and nutrition was $337 a month).
This is part of the reason we built the CBG Coach Mentorship Program earlier this year: To educate coaches about how to turn their nutrition coaching business into a profitable one.
Gabrielle Bolin, a CBG coach and mentor of coaches, explains:
“I think there are a lot of people out there who are really really good at coaching, but what’s not taught in a lot of nutrition courses is how to be successful and earn money, how to get clients and keep clients,” Bolin explained. “So what we’re doing is teaching all those things that other courses don’t offer.”
More specifically, CBG’s mentorship program dives into topics such the CBG blueprint method and client success tracking without using macro tracking, but it also focuses on the business side of things, including how to:
- determine your niche market,
- utilize social media,
- overcome sales objections,
- get people interested in your program so you can sell it,
- set up your offering (including details like the length of your offering),
- determine and set your prices,
- create a blueprint for clients,
- keep track of clients,
- upsell clients etc
“We teach them quite literally everything from top to bottom about building a successful nutrition coaching business,” Bolin added.
This is all taught over the course of five months and involves one hour bi-weekly one-on-one mentoring calls with a personal mentor like Bolin, as well as one hour calls with CBG founder Justin Romaire, who dives deep into the business side of things.
Bolin on the CBG Method
Prior to becoming a CBG Nutrition Coach, Bolin was a personal trainer for 10 years. But after some time, she realized that nutrition was the thing that was “really going to make a difference” to her clients, she explained.
“They’re only in the gym for one hour,” Bolin said, but where they really needed help was in the other 23 hours of the day.
So Bolin took the Precision Nutrition certification, which was incredibly helpful, and started growing her own book of nutrition clients. But what she was still missing was how to actually be successful in the business part.
This is where CBG came in.
A year ago, Bolin became a CBG nutrition coach and today, on top of working with coaches in the CBG mentorship program, Bolin has 59 CBG nutrition clients of her own, most of whom are lifestyle clients, but she also has a handful of elite athletes, as well.
Needless to say, Bolin earns a much better income than she did prior to becoming a CBG coach, but she admits she was nervous at first to abandon macro tracking as per the CBG methodology.
“I think when you first get started as a nutrition coach, you’re sort of thrust into the world of, it has to be meticulous and you need to do this, this, and this or else you won’t see changes,” she explained.
As a result, macro tracking is what she did with her clients.
“I don’t know how people are going to get results without using macros,” Bolin said of her hesitation to abandon it.
But when she did, the opposite happened.
“It’s unbelievable,” Bolin said. Her clients started seeing even better results than they did with macro tracking. “I have been blown away by it.”
The same is true of her own nutrition. When Bolin stopped macro tracking, “I saw way bigger results in a shorter amount of time,” she said.
Because, although people are drawn to numbers, when it comes to nutrition, “human nature isn’t that black and white,” Bolin said. “We’re not programmed to be that meticulous. Life doesn’t work that way.”
Further, macro counting sets up a “pass fail system,” which just doesn’t lend itself to success.
The CBG approach, on the other hand, focuses on educating clients about foods and portion sizes, so they can then go off and “trust their intuition, because your needs change week to week, month to month,” Bolin said.
She added: “With this, people are much more reliant on their intuition, and much less likely to become obsessed with this idea of I did a good job or I failed. Because our bodies, and our metabolic processes, are far too complex to be dumbed down to three numbers.”
If you’re an aspiring nutrition coach and you want to learn how to build a successful nutrition coaching business using the CBG blueprint method, book a call.
If you’re currently training four to five days a week and are looking to lose body fat or build muscle (and start actually looking like you workout four to five days a week) join our group, where you will gain access to all kinds of information for free. Or book a free 15-minute call with one of our coaches.